Mission Above All Else: LIVESTRONG Foundation 2012 Annual Report
Advertising agency Proclamation has designed the organization’s 2012 annual report which visually communicates the layered experience of having cancer. By layering different textures and patterns with bold colors and complex language, our design captures the emotional journey from diagnosis to treatment to friends and family support and LIVESTRONG’s assistance.
Typography is always one of the designer’s first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today’s innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.
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